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Cracking the Code: Navigating Amazon’s Algorithmic Changes for Improved Product Visibility

Selling products on Amazon can be a highly profitable venture, but with millions of sellers competing for attention, Amazon’s algorithmic standing out from the crowd can be challenging. This is where Amazon’s algorithmic comes into play. The algorithm determines where products rank in search results, making it crucial for sellers to understand how it works and how to optimize their listings.

Consider the story of John, who runs a successful business selling hiking equipment. In 2021, his product – the “Mountain Trekker Hiking Boot” – was struggling to gain visibility, ranking 157th for the search term “hiking boots.” But after he optimized his listing based on understanding the A9 algorithm, his product skyrocketed to the top 5, boosting his monthly sales by 215%.

Let’s dive deeper into Amazon’s A9 algorithm, how it has evolved over time, and how sellers like John can leverage this knowledge to improve their rankings.

Understanding Amazon’s Algorithmic Changes

The primary objective of Amazon’s algorithmic changes is to match the most relevant products to a customer’s search query, thereby providing the best possible shopping experience. The algorithm takes into account factors such as keyword relevance, sales history, customer reviews and ratings, product price, and availability.

For instance, suppose you’re selling handcrafted wooden chess sets. The algorithm would assess whether keywords associated with wooden chess sets are present in your product title, description, and backend search terms. It would also look at how well your chess sets have sold historically, their price compared to other similar products and your inventory status. If these factors align well with what customers are looking for, your chess set would be deemed relevant and given a higher ranking.

How Amazon’s Algorithmic Changes Has Evolved Over Time

The A9 algorithm has evolved significantly over the years. Early on, the focus was primarily on keyword density. But with technological advancements, the algorithm now considers a wider range of factors, including customer behavior, browsing history, and purchase history.

Let’s take an example. In 2015, Lisa started selling vegan skincare products. Initially, she stuffed her listings with as many relevant keywords as possible to get high rankings. But after a 2018 algorithm update, which placed a greater emphasis on sales history and customer reviews, Lisa had to adjust her strategy. By focusing on delivering quality products, generating positive customer reviews, and maintaining strong sales, Lisa managed to keep her products on the first page of results, resulting in a 170% increase in her yearly revenue.

Key Factors Influencing Product Rankings

Several factors influence product rankings, but a few key elements stand out:

  1. Sales history: Products with high sales velocity tend to rank higher. For example, if your electronic cat toys consistently sell 300 units per month, the algorithm would likely deem your product popular and push it higher in rankings.
  2. Customer reviews: High-rated products with numerous positive reviews tend to rank higher. If your novel, “A Journey to Remember,” has 500 reviews with an average rating of 4.8, it’s more likely to rank high for related keywords like “fiction books.”
  3. Product price: Competitive pricing can positively influence product rankings. If your handcrafted leather wallets are priced competitively compared to similar products, they’re likely to rank higher.
  4. Keyword relevance: Relevant keywords in product titles, descriptions, and backend search terms can impact visibility. If you’re selling gluten-free pasta and you include relevant keywords such as “gluten-free,” “pasta,” and “celiac-friendly” in your listing, the algorithm will likely deem your product relevant to these search terms and rank it higher.

Adapting to Amazon’s Algorithmic Changes

Sellers need to stay informed about Amazon’s Algorithmic Changes and updates and adjust their strategies accordingly. It’s vital to keep up with changes to prevent a drop in sales. Amazon provides updates on the Amazon Seller Central blog, and it’s a good idea for sellers to join Amazon seller forums and groups for discussion and advice.

For instance, in July 2022, Amazon announced a significant Amazon’s Algorithmic Changes update on its Seller Central blog that now considers the seller’s overall performance and return rate. This meant that sellers with high return rates due to poor product quality or misleading product descriptions saw a dip in their rankings.

Optimizing Your Product Listings

Optimization not only benefits product performance but also enhances the customer experience. By following these tips, you can improve your sales and performance:

  1. Keyword Research and Implementation: By identifying and using relevant keywords in your product titles, descriptions, and backend search terms, you can improve product visibility. For instance, “The Vegan Chef,” a popular cookbook by Sarah, struggled in the rankings until Sarah identified relevant keywords like “vegan recipes,” “plant-based meals,” and “healthy cooking.” After including these keywords naturally within her listing, her book’s ranking for these search terms improved dramatically, leading to a 120% increase in sales within three months.
  2. Crafting Compelling Product Titles and Descriptions: Your product titles and descriptions should be engaging, informative, and contain your chosen keywords. In 2020, Tom, an Amazon seller specializing in gaming equipment, noticed that his product “VR Gaming Headset” was underperforming. He revised the title to “VR Gaming Headset with HD Surround Sound and Comfortable Fit,” and saw a 50% increase in click-through rate in the first month.
  3. Utilizing High-Quality Images and Videos: High-quality images and videos provide a better understanding of the product, increasing the likelihood of conversion. Jennifer, who sells handmade soap, added high-quality images and a video showing the soap in use, resulting in a 30% increase in her conversion rate.
  4. Building a Strong Brand Presence: An optimized Amazon storefront can help build customer trust and enhance the overall shopping experience. A strong brand presence can establish brand loyalty and recognition. For example, “Outdoor Explorer,” an outdoor gear brand, designed a consistent, professional-looking storefront, leading to a 20% increase in repeat customers.

Remember, Amazon’s algorithmic is continually evolving. Sellers must keep up with updates and adjust their strategies to improve product visibility and sales. By understanding and adapting to the algorithm, sellers like you can optimize your listings, reach more customers, and ultimately increase your sales on Amazon.


In conclusion, as Amazon’s algorithmic continues to evolve, sellers must proactively stay informed about updates and adjust their strategies accordingly. By navigating the intricacies of the algorithm, sellers can optimize their listings, reach a wider audience, and ultimately increase sales on the Amazon platform.

To optimize product listings, sellers are advised to conduct thorough keyword research, implement keywords strategically, craft compelling product titles and descriptions, utilize high-quality images and videos, and build a strong brand presence through an optimized Amazon storefront. These optimization strategies not only enhance product performance but also contribute to an improved customer experience. Visit our services page or contact us to get any service. You can find more information like this here.

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