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Enjoy State of the Art Advertising Management Services
Amazon PPC is critical to your success in driving traffic to your listings. We have helped hundreds of clients setup proper advertising campaigns and manage them to the best performing results possible. We set up segmented advertising campaigns on Amazon that cover all potential customers.
We can find the most optimal keywords for your products. We can scope out the competition and use their keywords to optimize your listings.
“I meet with Romanza once a week to help my business grow. Every call we learn something new, and take action. I’ve been meeting with Romanza for two years.”
~ Masood Arif
Owner of Fresher Products
5/5
Our Ad Setup Service:
- Keyword Research
- Optimize Amazon PPC
- Reduce ACOS, Increase Sales
- Weekly Reporting
Real Client Examples:
Announcing MAGADS - Advertising Upgrade
We’re proud to offer our upgraded advertising management service offering, which drives results on a new level. We’ll use proven techniques coupled with advanced macros to optimize your current advertising efforts. With our new technology, we’ll update your advertising faster, more frequently, and more holistically. In addition, we store bid adjustments for your viewing pleasure at any time. We do everything with transparency in mind.
Sponsored Products
6) Defensive ASIN Targeting Campaign
- Target ASIN from your own catalog.
- Places your ads on the detail page of your own products
- Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sale.
7) Sponsored Display
- Retargeting
- Past Purchasers
- Category and ASIN targeting Display.
8) Video Ads
- Hot and in demand.
- Requires professional shot videos. Recommended time: 30 seconds.
- Requires Brand Registry
1) Auto Campaign
- Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
- Brand terms are negated
- Auto campaigns now have targeting split into 4 areas:
- Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
- Close match: We’ll show your ad to shoppers who use search terms closely related to your products.
2) Brand Campaign
- Brand terms are only used in this campaign
- Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand
3) Competitor Brand Campaign
- Competitor Brand Term Targeting
- Competitor brand names are only used in this campaign
- Set up to target competitor’s brand keywords in order to gain market share.
- Often very small spend, high results, low impression counts, incremental sale.
4) Competitor ASIN targeting
- Selective ASINs we want our product to show up on their detail pages.
- We generally find search terms perform poorly when showing up on detail pages. However we find it beneficial to target specific ASINs.
5) Manual Campaign
- Highly segmented ad groups will have the most benefit, most spend, and most sales.
- Keywords are all manually chosen.
- We use a bid modifier to bid higher for top of search pages.
- Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds.
Sponsored Brands
“Hi Arshan! Big fan of all the PPC/AMazon content that you put out”
~ Zahid Abbas Malik
5/5
What People are Saying
Amazon Accredited Advertising
PickFu Certified
Helium 10 Trusted Partner
Display
- Currently in Beta. Low conservative testing recommended.
- Retargets users off of Amazon.
- Use on best sellers, not on every item.
Mirza Zarar Baig
@zararbaig
Wow, @Romanzapk is really fantastic. Set up the corp, EIN, registered agent, bank account through/via them and 1.5 months later I’m way more organized than I ever was.
Masood MMAk
Thank you for getting the company set up super fast. I think it happened efficiently. The team is there to email if you have questions too. The dashboard accurately displays what is completed and what to expect.
“I would like to thank you for your quick help. It helped me a lot. I also want to say that you and your organization doing great work. Thank you for being there for Amazon sellers like me who has just started their business and don’t know where to go if stuck somewhere. Once again thank you so much”:
M Saeed
Elegent Glits
MOJ Juneja
I hope Romanzapk will review this. I am very much satisfied with the service. I had some issues earlier with my application but they resolved them within a day. 😀 I would recommend their service and appreciate their hard work to make this world a better place for business. 😀 Cheers.
BJ
Easy to found a startup business via Romanzapk, smooth communication.
Keyword Strategies
We add the keywords in the following three formats below, essentially A/B/C testing the keywords for strength. A keyword could perform better in any one of the below formats, and we adjust bids ongoing accordingly.
01
Broad Match
Generically targets the keyword, can have other words in search results mixed in, generates the most impressions
02
Phrase Match
Must contain the phrase, can have other words in search result,
03
Exact Match
Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.
Get Your Ads Setup Now
- Ad Setup Services Include:
- Keyword Research
- Optimize Amazon PPC
- Weekly Reporting
- Use on best sellers, not on every item.
- Use on best sellers, not on every item.