Amazon Seller Account Audit
Have you ever had an Amazon expert review your account? Do you know all the strengths and weaknesses on your account and how they stack against competitors?
- Advertising – Segmentation, structure, and bidding.
- Search Engine Optimization – Indexing and rankings.
- Product Listings – Merchandising and design.
- Brand Registry
- Account Health
- Growth Areas
- Social Posts
- Logistics – IPI Scores
- International Expansion
- Customer Service
Account Audit Service Includes:
Base Pricing: $1000
- Detailed 75 Point Analysis
- Our Recommendations for YOUR Account
- High Level Summary for Growth Opportunities​
Example Audit Portion
Benefits of Our Service:
- High Quality and Efficient Detailed Analysis
- Full Backend Analysis from Product Listings to Advertising, We’ve Got You Covered
- A Personalized 75 Point Analysis for Your Account
- Detailed with How Much Impact and Gives You an Idea of What to Focus on For Your Amazon Business
- Years of Knowledge and Experience
Why hire Romanza PK
You can wave goodbye to navigating the confusing and often frustrating Amazon platform on your own. Romanza has years of knowledge and experience behind us with Amazon.
Our team of experts have worked on over 200 different Amazon accounts so we know what works and what doesn’t. Romanza will go through your account provide to you with your recommendations. With us, you’re covered.
Get Your Amazon Account Professional Audited By the Experts
Our Account Audit Service Consists Of:
- Detailed 75 Point Analysis
- Our Recommendations for YOUR Account
- High Level Summary for Growth Opportunities​
ACCOUNT AUDIT FOR AMAZON SELLERS
WHEN IT COMES TO MANAGING YOUR SELLER ACCOUNT, DON’T MAKE DECISIONS BASED ON YOUR INSTINCTS – TRUST THE DATA-DRIVEN DECISIONS.
Struggling to see the results you expected? Want to Increase Amazon Sales? Maybe you are facing a sudden drop in your orders, or your performance metrics are not up to the mark, perhaps you are a newbie and don’t know exactly how to launch your product, or you are a seasoned seller who wants to identify the potential dangers in your seller account.
Whatever might be the reason, eStore Factory’s Amazon Seller Account Audit consultants will generate a comprehensive overview at a micro level to covers every aspect of your Amazon Account. To conduct a thorough FBA Audit, we do a complete analysis of your overall account health, product listings, a-z claims, seller metrics, pricing, advertisement campaigns and competitors to identify the potential risks and recommend improvements for the account. Your Amazon Account Audit will be done by an in-house expert team of Amazon professionals who have worked in multiple marketplaces and have the experience in all seller types and fulfilment types in Seller Central and Vendor Central.
WHAT DO WE DO?
STEP 1:
STEP 2:
STEP 3:
STEP 1:
INSPECT:
Our experienced Amazon Consultants take a deep insight into your seller central to identify the high performing and low performing ASINs, listing and account health, sales conversations ratio, buy box percentage, campaign performance and inventory management. Additionally, we examine the competitiveness of the products, keywords used in backend and content as well as the images of the listing and optimisation effectively of the detail page.
Our experienced Amazon Consultants take a deep insight into your seller central to identify the high performing and low performing ASINs, listing and account health, sales conversations ratio, buy box percentage, campaign performance and inventory management. Additionally, we examine the competitiveness of the products, keywords used in backend and content as well as the images of the listing and optimisation effectively of the detail page.
STEP 2:
DETECT:
A clear report pointing out the key challenges blocking your growth. Following a systematic approach, our Amazon Consulting Experts will point out the existing and potential problems, catalog vulnerabilities and account health risks. The report will also consist of a brief about the reason and possibilities behind the weak performance of the ASINs, pay per click campaigns and negative customer feedback.
A clear report pointing out the key challenges blocking your growth. Following a systematic approach, our Amazon Consulting Experts will point out the existing and potential problems, catalog vulnerabilities and account health risks. The report will also consist of a brief about the reason and possibilities behind the weak performance of the ASINs, pay per click campaigns and negative customer feedback.
STEP 3:
RECOMMEND :
Not cutting any corners, our Amazon Sales Consultants will prepare a detailed plan of action based on real-time information showing how you can resolve the existing and potential problems, accelerate sales, comply with Amazon’s guidelines and make the right decisions to improve your day-to-day Amazon operation.
Not cutting any corners, our Amazon Sales Consultants will prepare a detailed plan of action based on real-time information showing how you can resolve the existing and potential problems, accelerate sales, comply with Amazon’s guidelines and make the right decisions to improve your day-to-day Amazon operation.
BASE PRICE : $1000 PER ACCOUNT
Advertising Cost Reduction
The best way to reduce your ad costs involves identifying areas where you’re overspending and allocating ad dollars to high-performing campaigns.
This results in a dramatic decrease in ACOS as well as your overall ad spend. With these optimizations, you’ll pave the way to scale your growth profitably.
Your team is magicians. Thank you so much. You’ve taken all the stress out of me.
~ Narenda, Amazon Seller.
5/5
Ad Cost Reduction Area of Focus:
- Ad Spend Over Target
- Focus on Relevancy
- Eliminate Non-Performing Keywords
- Click-Through Rate (CTR)
- CPC - Cost Per Click
Ad Spend Over Target
Our target ACOS is 25%. With this number and the number of sales, we can best determine our ideal target ad spend. Then, we’ll determine which campaigns generate the most spending over that target. With an SKU analysis, we’ll even determine which SKUs are overspending.
01
Improve Keyword Targeting
To ensure ads aren’t being displayed for irrelevant searches, keyword targets need to be adjusted. We’ll shift the focus to what we call AAA relevant keywords: highly relevant keywords that impact your ranking efforts. Shifting our focus here will rein in ACOS that may otherwise be thrown away.
02
Eliminate Non-Performing Keywords
Any keywords that don’t bring in impressions, sales, or clicks should be paused. It’s the most effective way to cut down on your ad spending. We’ll inspect click-through rates, with a target CTR of over 1%. Any keyword with over our standard minimum 10 clicks and a CTR of below 1% and no sales won’t make the cut
03
Eliminate Non-Performing ASINs
If your advertised products have over 10 clicks and have high ACOS or show no conversions, we’ll check to see if they’re closely related. Generally, the flavor or theme used for parentage should be sufficient for ad groups. If they’re closely related, but still experiencing low conversion rates, it might be that an ASIN is experiencing catalog problems. This could be due to several factors from a poorly written title, lack of clear benefits and features, low-res photos, and more.
Actual Cost Per Click vs Bid
Once we’ve eliminated irrelevant ads and keywords, the next focus will be on the CPC. High CPCS will blow through your daily ads budget, so correcting that must be prioritized. You can calculate the correct CPC by using the expected conversion rare and the target ACOS. The conversion rate will be higher for AAA relevant keywords (36%) compared to other keywords (10%). They’ll also vary by product category. You can calculate the big by using the following formula:
Advertising Audit
Looking to increase the effectiveness of your campaigns? Or understand why they’re not performing the way you want? Then you’ll need an Advertising Audit. Advertising audits will help get your campaigns back in shape or hold your advertising agency or manager accountable.
250+ Advertising Accounts Managed
Advertising Audit Services Includes:
- In Depth SKU Analysis
- Ad Spend Breakdown
- Eliminate Non-Performing Keywords
- Missed Opportunities
- Ad Type Check (Running all types and targets?)
SKU Analysis
See exactly how many ad dollars go to each SKU. You’ll also get insight into how well an SKU is performing and whether or not it yields a successful ROI. With this information in your toolkit, you’ll be able to plan more accurately for your advertising strategies and optimize your campaigns.
Ad Spend Breakdown
To ensure ads aren’t being displayed for irrelevant searches, keyword targets need to be adjusted. We’ll shift the focus to what we call AAA relevant keywords: highly relevant keywords that impact your ranking efforts. Shifting our focus here will rein in ACOS that may otherwise be thrown away.
Eliminate Non-Performing Keywords
Any keywords that don’t bring in impressions, sales, or clicks should be paused. It’s the most effective way to cut down on your ad spending. We’ll inspect click-through rates, with a target CTR of over 1%. Any keyword with over our standard minimum 10 clicks and a CTR of below 1% and no sales won’t make the cut.
