Amazon PPC Expert

About ROMANZAPK:

ROMANZAPK is a fast-evolving company, and we are in search of individuals who are passionate about e-commerce and are eager to cultivate their professional skills. As a part of our team, the selected Amazon PPC Expert will have the opportunity to contribute to our growth and success, while simultaneously expanding their knowledge and expertise in the world of e-commerce advertising.

Location: Multan ( NO REMOTE WORK)

Core Skills:

1. Amazon Sponsored Ads Expertise: Comprehensive knowledge of Amazon’s advertising platform, campaign types, and bid strategies.
2. Data Analysis: Ability to analyze PPC metrics and make decisions to optimize campaigns for best ROI.
3. Keyword Research: Using tools and intuition to identify high-performance keywords.
4. Budget Management: Efficiently manage daily/weekly/monthly ad budgets to maximize returns.
5. Trend Analysis: Monitor market and competitor trends to adjust PPC strategies accordingly.
6. Copywriting Skills: Crafting compelling product titles, descriptions, and ad copy.
7. Familiarity with Amazon’s A10 Algorithm: Knowledge about ranking factors and tactics to boost product visibility.
8. Excel/Google Sheets: Comfort in analyzing data, preparing reports, and forecasting.
9. Team Collaboration: Ability to work closely with marketing, inventory, and sales teams.

Duties and Responsibilities:

1. Campaign Management: Set up, monitor, and optimize Amazon PPC campaigns.
2. Performance Analysis: Regularly review campaign metrics to ensure optimal performance and identify growth opportunities.
3. Budget Oversight: Allocate and manage budgets to ensure efficient ad spend.
4. Reporting: Prepare weekly, monthly, and quarterly performance reports for leadership.
5. Keyword Optimization: Continuously update and refine keyword lists and negative keyword lists to optimize campaign performance.
6. Ad Copywriting: Write and test different ad copies to identify the most effective messages.
7. A/B Testing: Conduct regular tests to determine the most effective campaign settings and strategies.
8. Collaborate with E-commerce Team: Work closely with other e-commerce team members to integrate PPC strategies with other marketing efforts.
9. Continuous Learning: Stay updated with the latest trends, tools, and best practices in Amazon advertising.
10. Provide Training: As a leading expert, train junior staff and team members on Amazon PPC best practices.

Educational Qualifications:

1. Bachelor’s Degree: In any field.
2. Certifications: Amazon Advertising certification or other relevant digital marketing certifications would be an added benefit.

Professional Experience:

1. Minimum Experience: At least 2-3 years of hands-on experience managing Amazon PPC campaigns.
2. E-commerce Experience: Familiarity with Amazon’s Seller Central and/or Vendor Central platforms.
3. Track Record: Proven history of optimizing Amazon campaigns to increase sales and reduce ACoS (Advertising Cost of Sale).

Technical Proficiencies:

1. PPC Tools: Experience with Amazon ad management tools like Sellics, Jungle Scout, Helium 10, or similar.
2. Analytics: Proficient in using analytics tools like Google Analytics or Amazon Brand Analytics.
3. MS Office/Google Workspace: Especially Excel/Google Sheets for data analysis and reporting.

Soft Skills:

1. Analytical Mindset: Ability to dissect complex data to make informed decisions.
2. Attention to Detail: Ensures data accuracy and highly-effective ad copy.
3. Adaptability: Comfortable with the ever-evolving nature of the Amazon platform and PPC strategies.
4. Communication Skills: Ability to communicate findings, strategies, and results to team members and higher-ups clearly and effectively.
5. Problem-solving: Ability to quickly identify issues and implement effective solutions.